Omni-channel is a fully integrated approach to e-Commerce solutions, providing shoppers with a unified and seamless experience removing boundaries between customer and website across all channels no matter how or where someone is when they are always on.
The e-migration to Omni-channel e-Commerce solution focuses on better customer experience. This is one such important modification the industry is going through, and those who do not evolve now will become obsolete soon.
Omni-channel marketing delivers the freedom to search and buy products from anywhere and anytime. They offer the flexibility of combining multiple channels into one shopping cart as per their needs and preferences. Customers can check their order delivery status, availability of the specific product at a specific store.
The E-commerce industry is driven by technological advancement and is the largest sector of the electronics industry. Electronically buying and selling goods at one click, which include data transfer, online transactions, automated data collection systems and much more. Its advantages include eliminating time and geographical limitations, streamlining operations, and lowering costs. Therefore, ecommerce websites need to be quick and responsive.
Customers prefer shopping online through mobile phones, tablets and desktops therefore, a website should be build accordingly. Those websites which do not cater to mobile users are useless. To reach a wider audience of potential customers, businesses must embrace the benefits of responsive web development. Responsive web design is the approach that suggests that the design and development should respond to user behaviour and environment.
The primarily benefit of responsive web design is that the sites load quickly without any distortions, so users don’t need to manually resize anything to view content. Making a website through responsive web development takes considerably less time than making a standalone application in addition to the standard desktop website. Since responsive design costs less than using any other alternative.
It is observed that people tend to abandon those web pages which take longer to finish loading. This usually happens if the site is not well optimized for Smart phones and tablets, due to navigation also takes a lot of time.
Responsive design ensures to avoid such issues and keep the navigation process smooth for customers. Omni-channel strategies focus on designing an all in one integrated solution for better user experience at any given touch point. This is vastly different from a traditional multi-channel approach where you optimize individual channels as their entity. Instead, you want every touch point to be a well-rounded step in the user experience.
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Salman Zafar is an acclaimed blogger, editor, publisher and digital marketer. He is the founder of Blogging Hub, a digital publishing portal with wide following across the world.