The promising growth and expanding exposure of crypto companies are inviting a myriad of new entrants into the industry. No doubt that witnessing this burgeoning demand and wave of new companies every day is quite exciting; it is contributing to the concern of increasing competition.
This race of every firm wanting to appear the most unique and credible has made it difficult for many to find ways to market their products or services successfully. But even with this obstacle comes great opportunities and strategies that assist crypto companies in showcasing their promising resources.
We have curated the best strategies to drive more traffic, visibility, customers, sales, and growth to your business. Let’s take a look at our SEO guide to navigate you through some of the ways you can reach out to your target audience.
Does SEO Drive the Success of Companies?
In the contemporary world, businesses cannot thrive without the pull of visibility and traffic of search engine optimization. The situation of crypto companies is similar to the e-commerce industry, where there is an aggressive competition to ensure their company catches the attention of investors and customers.
Adding to this is the growing concern of content saturation, which contributes to high-quality and exceptional content going unacknowledged under the pile of overflowing pieces with the same niche.
Here an effective SEO strategy by a cryto pr company can assist your company in ranking higher, achieving organic traffic, and increasing your leads, which ultimately drive your company’s success.
SEO Techniques for Crypto Companies
Now that we know the importance of SEO, it’s time to see how crypto companies can utilize various SEO techniques to optimize their website and stay ahead of the curve.
1. Engage in Keyword Research
Keyword research is actually key to customer growth and spreading awareness of your project to the public. Understanding the type of crypto keywords your target audience searches in the query when looking for your services or products is the first step towards increasing organic traffic.
Keyword research aids in the generation of high-quality cryptocurrency SEO traffic and the optimization of your crypto website page. Through practical keyword usage, your website will rank better than other crypto companies that have not utilized these competitive keywords.
When conducting keyword research, look for terms related to your niche. In the process of finding relevant keywords, you should determine the following:
What will be your focus keywords?
Whether it is “cryptocurrency” or “blockchain”, having focus keywords that you want your website to rank most for will best optimize your content.
Irrelevant terms can have a negative impact on a website’s ranking and SEO efforts, not to mention a bad user experience. Hence, this increases the importance of choosing the right focus keywords.
What will be your long-tail keywords?
Just like focus keywords hold great significance, long-tail keywords are also helpful in progressively increasing traffic to your site and allowing it to be discovered by new users.
There are many occasions where the competition for specific focus keywords is extremely high as more renowned companies may dominate them.
In such cases, long-tail keywords such as “top crypto companies” or “best blockchain platforms” can rank well, given that the competition for these is much lesser.
2. Step up Your Backlinking Game
Backlinking is a fundamental SEO technique in digital marketing that entails obtaining links from other websites to your own. Now, many find this SEO technique rather tedious but being linked to reputed websites brings authority and credibility to your own.
The greatest strategy to build a solid backlinking game is first to create high-quality content that others will want to share. Another strategy can be to gain quality backlinks to your website by writing guest posts for high-authority websites. It is an excellent SEO strategy for reaching a broader audience and increasing your ranking of your SERP (search engine results pages).
3. Focus on Content Optimization
An SEO approach will include a content strategy that gives priority to optimizing content. Having content that is in-depth, original, and high-quality material will have a great Return on Investment (ROI).
Valuable and insightful content is an effective tool in boosting a company’s online presence and getting more traffic as your content proves to be more resourceful than others. Make sure you understand the intent of your target audience, whether it is navigational, transactional, commercial, or informational, to best complement the user’s queries.
4. Track Your Progress Through Analytics
How can an organization improve without analyzing its progress? Not knowing whether your strategies are effective or not will make it challenging to track your performance. Analytics help companies evaluate what channels are garnering the most attention and engagement, what type of content is ranking better, and driving quality traffic.
You can always use tools such as Google Analytics to provide you with data regarding your customers and your presence in the search engine. You will be able to identify the strong factors and those that need improvements to make better decisions about your budget and other strategies.
5. Prioritize User Experience
Fulfilling the needs of your users is crucial to ensure they have had a meaningful experience and are satisfied with their search through effortless navigation.
Prioritizing user experience will attract numerous benefits to your crypto company, including improved customer retention, conversation rates, and building trust, which are all essential to a business’s success.
Investing in UX design pays off by generating more sales, reducing costs of reworking and web development, and increased ROI.
6. Build Your Social Media Presence
Looking for a way to gain off-site SEO? One of the most powerful techniques to do so is through social media engagement. In a time where everything is predominantly happening online, having regular interactions will truly help your company to maximize trust, connection, and customer loyalty.
Social media will give your business the opportunity to reach the national and international market, increasing your relatability and visibility in the eyes of your target audience.
It is no wonder that marketers focus on social media as it drives leads through CTA (call to action). You also receive informative feedback from customers, which is imperative for improving one’s products or services.
Another added benefit is that a good social media presence is great for impressing potential investors and building your reputation in a cost-effective way.
In short, crypto companies need to focus on their SEO performance across various channels to bring sales and revenue. Today, there are many tools that assist in improving marketing strategies and analyzing campaigns.
However, focusing on your USP and consistency within your brand’s identity is key. This will help to drive users towards your platform or projects.
Salman Zafar is an acclaimed blogger, editor, publisher and digital marketer. He is the founder of Blogging Hub, a digital publishing portal with wide following across the world.