We all know that Microsoft may not offer the SEO tools for keyword research or other dedicated SEO features. We can’t deny that Microsoft tools are the most popular business software tools, which are still present in most company PCs today.
These tools may not be the ultimate SEO software suite that covers your keyword research needs, but they are a total game-changer in your SEO workflow. Whether you are working on keyword categories and documentation, writing a new blog post, or even just communicating with the team and clients, these best Microsoft tools for SEO professionals will help strategize, streamline, and ease daily SEO tasks.
8 Best Microsoft Tools for SEO Professionals
Can you really use Microsoft Tools for SEO work? Yes, you can. Although these Microsoft tools are not capable of keyword competition and research, they can surely help you not only in organization but also in automating tasks.
Find out how the most familiar tools you have on your device can help SEO professionals like you!
1. Microsoft Excel – A Microsoft tool for SEO professionals for Data Organization and Analysis
If you are an avid user of Excel’s spreadsheets, you understand how impressive it is when it comes to organizing massive datasets and functions. You can sort keywords and list competitor links based on your keyword research results.
Use the right formulas to monitor your on-page SEO changes and the times you used keywords in your website. Since it already in a spreadsheet format, you can easily download or share your reports with your SEO team or clients.
Formulas that you can use to improve your keyword monitoring are as follows:
- VLOOKUP: This function lets you search for specific keyword or any data in the spreadsheet.
- COUNTIF: When you need something to count cells based on your preferences, start with this formula.
- SUMIF: You might be familiar with the automatic SUM function on the spreadsheet itself, but when using SUMIF, you will get the sum values based on your criteria.
- SUBSTITUTE: When you want to change a word, space, number, letter, or other item based on your criteria, this function offers a quick solution.
Other features that you can use for SEO work are the Pivot Tables and Charts, and Graphs. These two features will help you identify patterns and visualize data for a better understanding of your clients and SEO team members.
Power Query on Excel for SEO Work
Another feature to consider for SEO within Excel is Power Query. Now, working with large data sets, tables, and even more Excel files filled with your SEO information can be challenging to combine. The Power Query tool does it for you.
Once you create your Power Query connections and customize the data in the Editor, you can now combine the data into an Excel spreadsheet. Combine data using the Append function or Merge if you want to join columns together.
2. Power BI – A Microsoft Tool for SEO Professionals for Analytics and Visual Reports.
Have you struggled to make clients and even new SEO members understand your work? Through presentations and reports, you can make this part of your role easy to do. Power BI brings clarity to your large SEO automation and dataset as well!
You can integrate Power BI with SEO tools like SEMrush, Google Analytics, and Bing Webmaster Tools. Once that is done, you can now build simple and interactive SEO dashboards. You can now visualize your keyword traffic, bounce rates, and growth all in one Microsoft tool!
It also comes with customization options that allow you to create graphs and charts, and even heatmaps to better communicate keyword trends.
If it’s your first time using Power BI, the templates make it easier for you to create commands and automation options. It also comes with custom filters and creates quick reports for your daily and client needs in just a few clicks.
3. Microsoft Word – The Microsoft Tool for SEO Content Studio
Microsoft Word has been constantly overlooked as a valuable tool for SEO work. But as an SEO professional like you know, consistent content is the heart of an effective SEO strategy. Microsoft Word has everything you need to create the best blog post, caption, and even a short blog post for your landing page or SNS accounts.
It has the proper tools to format your draft from bullets, headers, text fonts, and colors, and even keyword placements. Word is also known for its grammar, spell checks, and readability, so you never miss out on anything that needs to be edited.
Plus, team members and even clients can may comments and edit your work. This is the ultimate tool for collaboration, with its added security once you save it to your OneDrive account.
4. Outlook – One of the Best Microsoft Tools for SEO Professionals to Communicate Like a Pro
While Outlook is not a direct SEO tool, it positively impacts your productivity. Like Word, Outlook is also being overlooked as a useful tool for SEO, but here are some of the reasons you should.
- Content Planning Syncing: Once your team and you sync your calendar feature, you can now have a view of the tasks and projects you have taken on. Plus, you have access to your own secure email app at the same time.
- Email Management: You can easily send updates, reports, and even simple confirmations through this app at any time. Additionally, you can create outreach campaigns and webmasters and organize them in one folder, making it easy to find and track them.
- Data Analysis for Emails: When you integrate Microsoft Copilot with Outlook, you can now write emails for outreach and follow-ups fast. It is a digital companion for all your email content needs, rather than writing everything from scratch.
5. Microsoft Teams – The Perfect Microsoft Tool for SEO Professionals to Collaborate Without Chaos
For smoother communication, use your very own Microsoft Teams. This becomes your central communication hub during your SEO projects. You can easily run through fast updates with your SEO team, whether it be the writers, developers, the outreach teams, social media, or even your very own company leader.
You can create channels based on your SEO teams or projects, and then create segments for each task, like audits, backlinks, and content.
Teams is also capable of real-time online meetings. You can even share screen or work on updates and edits at the same time while in the meeting.
The best part about Microsoft Teams is its planners, calendars, and integrations with folders in your OneDrive. It easily integrates your project’s calendar, meetings scheduled, and even tags team members when you need their immediate attention.
No need to download another communication tool when you have the complete Microsoft tools in your device!
6. Bing Webmaster Tools – A Dedicated Microsoft Tool for SEO
Yes. Bing is developed by Microsoft and is one of the best Microsoft tools for SEO professionals. The previous tools in this list don’t really offer direct visibility into keywords. While Bing doesn’t provide an in-depth analysis like dedicated SEO tools, its Webmaster Tools offers features to monitor and improve your website’s visibility in the Bing search engine.
You can start tracking impressions, CTR, and keyword position. Additionally, site scanning identifies all broken links and crawl errors that you need to locate and fix promptly. You can also conduct simple keyword research!
Don’t forget the IndexNow option, which lets you notify Bing of content and speed updates without going through the traditional crawling process. With this, your post appears in search results more quickly, improving your organic traffic.
7. PowerPoint – Presenting Your Findings and Process through Visual Content
PowerPoint has been vital in presenting data to any client or team meetings, but it also goes well with visualizing SEO data, findings, and more! You can highlight search trends through several elements available for customization or the addition of images.
Flowcharts and timeline graphs are also available for you to use in your PowerPoint presentations to demonstrate link-building progress, content, and content ranking. emphaszie your organic traffic and bounce rate through simple animations.
Not an expert in designing presentations? Templates for SEO projects are available online, so all you have to do is add your data and replace some of the sample elements from the designs.
8. OneDrive – Organizing Your SEO Files in One Secure Destination.
Your available OneDrive is like your digital filing cabinet. It’s not just available online. If you want to work on a document while offline, you can still have access to your documents. Everything that stays inside OneDrive is also available for your team members, while you can also specify access to certain members only.
If you worry about version conflicts when working on the same file, OneDrive offers a real-time collaboration feature. It is also easy to share large files with a link to a folder or a specific document only. No need to do the import and export of several documents.
Besides working and collaborating with your files in real time, you can also access your document in multiple devices anywhere at any time.
Which Microsoft Tool is the Best for SEO Professionals?
While all Microsoft Tool provides ease in your SEO tasks, the best one to use every day is Excel. Organizing your keywords based on deadlines, content, and all sorts of SEO work is the key to having a successful SEO strategy.
Another Microsoft Tool for SEO Professionals to consider is the Bing Webmaster Tools. You can check keywords and even use the IndexNow feature to ensure your post gets online without the long crawling process.
Combining the Best Microsoft Tools for SEO Professionals for Maximum SEO Impact
There is no Microsoft SEO Suite at the moment, but it doesn’t mean that your Microsoft Suite is incapable of helping you get the SEO success you need! From data analysis to content creation, every Microsoft tool in this blog post provides the best aid for an SEO professional like you!
Although Excel and Bing Webmaster Tools are the favorites. Combining all Microsoft tools for SEO professionals into your daily routine frees up more time for important things at work. Don’t overlook what’s already in your device when using these Microsoft tools for SEO professionals.
About the Author
Abby Tan is a content writer with a knack for turning ideas into engaging, SEO-friendly stories. With years of experience in blogging and Pinterest strategy, she writes about travel, skincare, food, and the latest in tech with equal passion and creativity. Abby is currently part of the writing team at Softvire, a leading IT distributor, where she helps bring digital content to life.