About half of college applicants are now using AI to brainstorm essays. One in five are using it to write a first draft. On the other side of the desk, admissions offices are doing the same thing, running applications through AI systems before a human ever opens the file.

Let’s break down what’s actually going on.

Your Kid Is Probably Already Using AI

Even if you haven’t seen it, they are. A 2025 EAB survey of 5,000 high school students found that 46% are using AI in their college search, nearly double the share from earlier the same year. They’re using it for school research, essay drafts, scholarship applications, even financial aid forms. It might be hurting them.

A recent Cornell and Carnegie Mellon study analyzed more than 81,000 applications submitted to a selective university between 2020 and 2024. After ChatGPT launched, essays started sounding the same. More polish. Less personality. Students who used more AI had worse admissions outcomes. AI can make a 17-year-old’s essay sound smoother. It can also make it sound like every other essay in the pile. That’s not a win.

Colleges Are Using AI Too

By late 2023, about half of college admissions offices were already using AI somewhere in the process. But in 2026, AI is already embedded in nearly every selective admissions office in the country

What are they using it for?

• Reviewing transcripts and recommendation letters (70%+)
• Chatbots that answer applicant questions (61%)
• Reading personal essays (60%)
• Conducting first-round interviews (50%)

Why are colleges leaning on AI? Volume. Common App reported 9.4 million applications this cycle, a 5% jump from last year. The average student is now applying to 6.59 schools which is an all time high. With the amount of admissions officers now, they can’t give every file a thorough read. AI handles the front-end work before humans see the application.

The Counselor Crisis No One Talks About

The average public high school counselor in the U.S. is responsible for 372 students which is roughly 50% over the recommended caseload. And per NACAC, they spend only about 22% of their time on college planning. At private schools, that number climbs to about 50%. Most families don’t attend private school. So parents turn to private admissions consultants. Except those run $300 to $500 an hour, with full application packages between $5,000 and $25,000. That’s not realistic for most families.

Where AI Admissions Platforms Come In

A new category of tool is trying to fill the gap: AI-powered college admissions platforms. They take the kind of strategic guidance a private counselor would offer like school list strategy, essay coaching, deadline tracking, financial aid help, and make it available around the clock at a fraction of the cost. Some are great. Some are basically ChatGPT with a college logo on it.

The good ones, like Counsely, are built around an actual counseling framework. They use AI to handle the scalable stuff while keeping a human approach to the parts that matter most, like protecting a student’s authentic voice. The weak ones just polish prose. And as the Cornell study showed, polished but generic is exactly what’s making applicants less competitive. One question to ask when you’re evaluating any of these tools: does this help my kid sound more like themselves, or more like everyone else? If the answer isn’t clear, walk away.

Recommended Reading: 10 Writing Tips to Build a Winning Resume

What Parents Should Actually Do

Five things that work:

• Use AI as a brainstorming partner, not a ghostwriter. It should help your kid think, not write.
• Check each school’s policy. Georgetown and Brown ban AI-generated essay content. Cornell allows brainstorming. Most schools have no formal policy at all.
• Protect their voice. Admissions officers are looking for the weird detail, the unexpected angle, the slightly imperfect sentence that proves a real person wrote it.
• Don’t outsource strategy. AI can edit a paragraph. It can’t tell your kid whether their college list makes sense.
• Audit the tools. If a platform’s only job is polishing essays, you don’t want it.

Final Thoughts

The college admissions process has changed more in the last three years than in the previous thirty. AI is now on both sides of the application. It is sometimes useful and sometimes a disaster, depending on how it’s used. But what schools want hasn’t changed: real students with real stories. The parents who navigate this well aren’t the ones banning AI or the ones leaning on it as a shortcut. They’re the ones treating it like a tool. Useful when used right, harmful when used lazily. Help your kid use it right.