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The sales process of any B2B company should be organized, well-structured, transparent, and efficient in order to be successful. You may struggle to crack big deals when one or more of those elements are missing or attempts to repeat business can fail. A well defined sales process is key to B2B sales success. All your […]
Like it or hate it but one fact you simply can’t ignore in the current business space is that data is now a commodity for companies to acquire, refine, and deploy for better efficiency, productivity, and profitability. Numerous studies have indicated that companies using data in their processes register far higher growth rates than companies […]
There’s no doubt about it; email is one of the most misunderstood and underutilized marketing platforms on the internet. Consumers often accuse brands of spamming them with pointless emails, and brands are frightened to veer away from the standard template emails that almost every business sends out to their lists. In many cases, this has […]