A Marketer’s Guide to User-Generated Content

how can you leverage user generated content in marketing

Have you ever thought about capitalizing on your audience’s experiences and opinions about your brand? It’s an innovative way that brands are already using for their marketing. How? It’s not a mystery really, here is all you should know about UGC in this short guide. What is UGC? User-generated content is any content created by […]

How to Improve Your B2B Sales Process

b2b-sales-process

The sales process of any B2B company should be organized, well-structured, transparent, and efficient in order to be successful. You may struggle to crack big deals when one or more of those elements are missing or attempts to repeat business can fail. A well defined sales process is key to B2B sales success. All your […]

How Bad Data Hurts B2B Companies

bad date b2b companies

Like it or hate it but one fact you simply can’t ignore in the current business space is that data is now a commodity for companies to acquire, refine, and deploy for better efficiency, productivity, and profitability. Numerous studies have indicated that companies using data in their processes register far higher growth rates than companies […]

Expenses Business Owners Should Reconsider

business-cost-cutting-covid19

The current economic climate could best be described in two words: fear and uncertainty. Fear is often accompanied by a heightened sense of panic, which can lead to some questionable decisions. As a business owner, your customers, employees, vendors, and more depend on you to remain calm and collected during times of instability. In this […]