Some terms like ‘crawling’ could be unheard of for some, but with the evolving business market, you need to understand technical SEO concepts to remain competitive. It merely involves learning what search engines need to find in your pages to show your website in the search results. So, for all non-technical business owners, here are the basics of what you need to observe for technical SEO.

Duplicate Content

According to Google, duplicate content is any content that appears replicated from other webpages. Search engines don’t show similar versions of the same result. This is to provide the best experience to their users.

It filters them out so that only those with distinctive information appear. If your page doesn’t show up, then you won’t generate the required traffic for higher ranking. All you need to do is publish original content.

Mobile-friendliness

To optimize your website for SEO, you need to ensure that visitors can access it irrespective of the devices they are using. With more people gathering information from their mobile devices, Google now prioritises mobile-friendly sites.

There are tools available to check the overall mobile performance of your page. For example, check the level of your page’s mobile-friendliness through Google’s Mobile-friendly test. If your site isn’t satisfactory, you will need to make changes like adjusting the site architecture and structured data mark-up.

Page Speed

The loading time of your website is very important for SEO. If your pages are too large and slow to load, they are at risk of getting skipped or crawled partially. However, if you improve your load speed, you can achieve quick gains with your websites position in the search results.

You can use Google’s page speed insights to assess your page loading speed. If there is an issue with slow-loading pages, you need to compress your images for better efficiency, minify JavaScript, and CSS by using HTMLMinifier or leverage browser caching. For best results, Google recommends that your page should load within 4 seconds.

Optimize your URLs

Never forgot to pay attention to URLs; this is a simple mistake that often goes untreated. The right URL helps search engines to understand what kind of information and the value you are offering so that they can index and rank it accordingly.

Use shorter URLs that are understandable, which contain keywords, especially towards the front, and also the use of dashes instead of underscores. These small changes have really helped my ranking to improve.

Linking Structure

Links are important ranking factors with Google; without them, your webpage will struggle to compete. You need to create an internal linking structure that allows bots to find your content as Google crawls your website. It is essential to check for broken links in case you delete a post and redirect them accordingly to send users to the correct location.

Conclusion

As a business person, you need to get relevant messages to your target clients; you, therefore, need to improve your website performance to make it easily indexed by Google. SEO can be a bit challenging, but doable; you might want to consider the above points to improve your website.

About the Author

This article was written by Seamus Dunne of Conversation Piece. John has recently carried out an SEO campaign on his website to attract more online customers. He actively researched digital marketing strategies to ensure he stays ahead of his competitors.

What is Natural Language Processing?

In simple words, Language Processing helps a computer system to understand human languages and respond to it. Language processing belongs to the field of computer science and it uses the concept of machine learning to achieve the end result.

A very popular example of natural language processing is nothing but “speech to text”. Once you understand the concept of speech to text then you would probably know about this processing.

But wait, computers can only read the binary language, right? Yes, the computer system can only understand binary values. For example, if you are writing a file name “example” in the search box then computers won’t read is as “example” but instead of that it will read it as “01100101 01111000 01100001 01101101 01110000 01101100 01100101”. When the computer system is ready with the response, it converts the binary number bank to the text so that humans can read and understand it. As the computer systems cannot read human language. If you want to explore more about the binary numbering system then you can visit here.

Importance of Natural Data Processing

Computer systems are very good at reading the structure data while the human language is far from the “structured data”. For that reason, the processing of natural data language by the computer system is important as well as difficult.

A single spelling of the word has different meanings. For example, the word “mean” has two meanings. The spelling and pronounce of these words are similar but the meaning is totally different. This similarity of words makes natural data processing a difficult task for developers.

How Does Natural Data Processing Work?

Today, natural data processing is used in many different ways. Starting from the voice searching to answering people’s questions and what not! If you have ever asked a question to Alexa, then you have used NPL. Apart from that the most difficult implementation of natural data processing is nothing but recognizing sarcasm. Recognizing sarcasm requires situational awareness. Making a machine understand the situation requires a lot of effort from the programmer.

Applications of Natural Data Processing?

Though natural data processing is difficult to process, the scientists have somehow managed to implement it on various devices. Here are some examples where natural data processing is used!

1) Siri and Alexa

As described above, Alexa and Siri use natural data processing to understand human language or speech. Alexa skills kit by Amazon and SiriKit by Apple provides developers interfaces, tools and docs to develop conversational modules for Apple and Siri.

2) Chatbots

You would be familiar with the chatbots if you have visited customer care online centers of large companies. The concept of chatbot also adapts to NLP. It recognizes the text values inserted by the website users and responds with the best answer. Many companies today have implemented chatbots concept and it has been proven successful for customers’ question answering quickly.

3) BERT Update from Google

As discussed above, Google just rolled out a BERT update which is said to be the biggest update in the last five years. This update helps Google to understand natural language text from the internet protocol. It was an improvement made by Google to understand a user’s search in a more detailed manner and return more accurate results. This is highly appreciated and as promised, it has also made queries processing more detailed. Along with Google, a well-known search engine Bing has also rolled out the BERT update earlier.

So, above is the basic knowledge about natural language processing. After reading this article if you have any questions then do not hesitate to ask us a question by commenting below or contacting us. We would be glad to solve your doubts.