1. Send your email from a person, not the company

When you send email from a real person, your email open rate increases – plain and simple. This is because – based on the past test we have conducted – recipients are typically more likely to trust a personalized sender name and email address than a generic one. Look for free SMTP providers to ensure safe delivery of your emails.

2. Design your newsletter to fit your brand

Your email campaigns should match your brand’s look and feel. If you are using a template, you might want to customize it to include your company’s colours and logo in the header.

3. Keep it short and sweet

Your subject line should be a maximum of 50 characters. It may prove difficult to get your point across in so few words, but it’s effective.

4. Use images, people are more visual these days

People process visual information such as pictures, images and graphics exponentially faster than they process textual information.

5. Schedule at the right time

More emails are sent on Tuesdays and Thursdays than any other day of the week. Sending on off days can improve your open rates.

6. Avoid spam trigger words

Avoid words that will likely cause your email to be picked up by spam filters, such as “clearance”, “click here”, “give it away” spam trigger words and phrases Io avoid. Also, don‘t use exclamation marks and all CAPS in the email subject line, as these have a good chance of getting flagged.

7. Keep a publishing calendar

A regular newsletter is a commitment. If you go several months without sending anything, then your subscribers will forget about you, and they will be more likely to delete the next email, or worse, mark it as spam. You can hire a digital marketing company make time to plan, write, design, and send your newsletters regularly.

8. Only send email to people you know

Emailing complete strangers is spam. Emailing customers and others with whom you have only a slight acquaintance is, at best, a waste of time.

9. Send test email before sending to the main list

Before you send an email to your entire list, send a test version to a  test account using each of the big email providers (Gmail, Yahoo, Hotmail/Live/MSN and any account using an Outlook client).

Below is our interesting infographic on do’s and don’ts of email marketing:

In many cases, this has created a dysfunctional relationship between a business and its list, which is a shame because email has the potential to be an incredibly powerful sales medium. Of course, the silver lining is that if you can nail your emails, you will stand head and shoulders above your competition and create a far stronger bond between your brand and your prospects.

These three hacks will completely change how you approach your email marketing:

1. Data is everything

In order to establish a strong bond between you and your list, you first need to understand who it is you’re sending out emails to. It sounds laughably obvious, but so many businesses underestimate this crucial first step and rush into writing emails, unaware that they could well turn off their customers for good.

You will need to learn How to Analyze Email Marketing Data in order to create the right message for your audience. To provide a basic example, while humor will work wonders with some lists, it may be inappropriate for yours. The better you understand the people receiving your emails, the easier it will be to write powerful emails that generate sales every single time.

2. You shouldn’t worry about un-subscriptions

Having said this, you shouldn’t worry too much about people unsubscribing from your list. While no one wants to turn off vast swathes of potential buyers, as long as you’ve done your due diligence and are writing emails that the majority of your list will respond positively to, you shouldn’t worry about the few who don’t enjoy it and turn their backs on you. You can’t please everyone, and nor should you, for this only leads to bland, middle of the road emails that no one wants to read over their morning cereal or after a hard day at work.

You should approach your list like you would approach anyone in the ‘real world.’ Be fun, polite, value-giving, and unperturbed by the odd person who doesn’t like you.

3. Write as if you’re talking to a friend

This is a big one. You want to forget that you’re writing for a brand and all the commercial boxes you have to tick, and just remember that you’re talking to another human being. While of course, it’s important to remember what you’re selling and your brand voice, this should not come at the cost of engaging content. No one wants to read dry, corporate speak. It defeats the entire purpose of you sending emails in the first place.

Confide in your list, engage with them and yes, speak to them as if they were a valued friend. You’ll be amazed how quickly your writing loosens up and becomes easier to read, and how doing so can impact your conversions and sales.

Continue reading this go-to online advertising manual to learn. Learn about internet marketing, by what it would be to just how much it costs, and receive the info that you want to convince company decision-makers into sign-on and maintain all of the benefits of electronic advertising.

If you’re searching for skilled online advertising aid, our award-winning group of over 200 internet strategists will help. Together with our custom plans, and also remarkable outcomes, we could create a solution.

Do not forget, and we provide internet advertising services to customers all around the world. So if you will need Internet advertising solutions, we have got you covered.

What is online marketing?

Online advertising, also called Internet advertising, clarifies the usage of online channels to market, promote, and promote a business and its manufacturer. Firms can leverage many different channels, such as email, search, social media, and much more.

Difference between online marketing and traditional advertising?

• While conventional advertising and Internet advertising help your organization grow, they’re distinct.
• Compared to conventional advertising, online advertising utilizes web-based channels. It occurs entirely online. Traditional marketing and advertising strategy take advantage of stations away from the worldwide web, such as radio, print, and TV.
• Only Channels are not the place where conventional and internet marketing vary.
• With internet marketing, firms of all sizes could get cheap possibilities for advertising and marketing their enterprise, such as social media promotion. In contrast, traditional advertising will pose a higher price that just name-brands can manage.
• The worth of internet advertising can often bring about a higher return on investment (ROI) too.
• While distinct, businesses can make the most of classic advertising and internet advertising

Advantages of Online Advertising

Online Marketing helps your company in many ways, such as by supplying:

• Measurable Tactics to monitor the performance of various approaches and stations.
• Actionable information for enhancing the performance of plans, such as an advertising campaign.
• Low price of entry for starting a plan or channel.
• Insightful user information to improve targeting and promotional campaigns.

And of course, it gives a flat and cheap playing area for the organization to compete with opponents.

Few marketing strategies that can help to grow your business?

Most common marketing strategies include:

1. Search Engine Optimization

Without SEO, companies might find it hard to position on search engines such as Google for the keywords they connect with WordPress development services.

Thus, if you are not displaying on the very first page for a particular keyword or phrase, then you’ll forget about getting traffic like that!

To use SEO to increase your enterprise, you might choose to operate with a professional search engine optimization agency. It is among the most effective ways for almost any company to cultivate Internet enterprise.

Among the greatest sections of SEO is that it creates organic traffic that you are not paying after an initial investment. If you produce a wonderful blog article that begins ranking on the very top of Google for a specific search term, it is going to continue to attract in visitors day after day.

That is why it’s an outstanding illustration of how web advertising helps businesses grow.

2. Pay-Per-Click Advertisement

In reality, the specific opposite is frequently correct. PPC could be an excellent investment for companies of all sizes, so since you’ve got great control over your advertising spend. When competition reduces, you might pay a few pennies per click and see a fantastic return on investment.

The same as SEO, in which your PPC ads appear in search results, is essential.

If your advertisement shows from the very first place, over the outstanding search results, then your company will receive approximately 59 percent of ad clicks. So it’s crucial to invest in your PPC efforts to produce your enterprise link both observable and intriguing to shoppers.

PPC campaign management could be a complicated and time-consuming procedure. PPC ads can induce a lot of visitors, and might occasionally have an extremely high conversion rate if they’re targeted toward particular search phrases.

By way of instance, if you produce an advertisement for the term for “purchase crab cages,” somebody who clicks it is likely seeking to do precisely that.

3. Social Media Marketing and Advertising

Businesses may set up official new pages or reports on social media websites and article updates to enthusiasts; nevertheless, frequently they select. While handling your existence on social media could eat up plenty of time, especially if you’re a considerable manufacturer — it is well worth the investment.

These programs provide enthusiasts of your organization or product brand new approaches to socialize, and find out about, that which you need to offer you.

Social media might help increase your company by growing your buffs on these various platforms. Or, if a person joins your FB page as a friend recommended it, then they might expect you enough to sign up for a service once the timing is proper.

It is possible to post links to content that is interesting (even if it isn’t your own!), run competitions or special promotions, or ask questions. You’re able to survey customers to their view on new services or products, or request their comments on your site.

Above all, it is vital to be sure fans know just how much you appreciate them, and where could you be with no clients? Along with advertising yourself on interpersonal media, you might even promote it. These campaigns tend to be highly concentrated, letting you achieve consumers through interests, behaviors, and much more.

If you would like to maximize the effects of the social media marketing strategy, promote interpersonal media and make judicious use of referral software solutions.

4. Email Marketing

Although obtaining a dedicated following may have quite a very long time, manufacturers with big email lists are aware there is excellent value in this process. One study indicated that for every dollar a new spent in their email advertising plan, they created over $40!

Email’s potency appears to stem from its capacity to place your organization directly where it matters: a client’s inbox. In this electronic age, the email address is among the most often accessed locations online. When a client opts-in to an own email list, they’re saying they wish to provide your messages a real estate in their inbox, so you ought to make the most of it!

By sending out regular emails about new products, specials or sales, and also intriguing additions to your site, it is possible to drive shoppers back to repeat purchases. This may result in more subscriptions, even more, clicks, more and much additional earnings.

Email advertising is an established method to drive traffic and promote repeat traffic. You only have to take care not to overwhelm your readers! Brands should examine their email efficacy to find out the ideal time and frequency of the messages.

5. Content Marketing

Content advertising denotes the approach of advertising to prospective clients with various kinds of content.

The content employed within this method may differ from websites to videos to whitepapers or perhaps ebooks. However, all of them share the same end purpose: to convince visitors to a site they need to purchase from or associate with you.

A good content promoting plan can help you develop your small business on the internet in bounds and leaps. Believe it or not, clients love original content, and several studies have proven that brands offering original content are far more dependable than brands that don’t.

Among the earliest methods of articles, promotion is the business website.

A site can be a terrific way not only to provide content that’s intriguing to anyone visiting your site but to make dialog and promote repeat visits. Websites do not need to be about your products or brand; in actuality, the majority of business blogs tend to concentrate on their business as a whole, researching ideas or tendencies and the way they relate to their goods.

Though this type of article can have quite a while to get a new to create and requires additional resources and research about a single blog article, it can be quite rewarding.

6. Outreach

Links, in addition to outreach, are different ways that prospective customers may discover your small business.

If somebody is visiting a site, they hope, and they visit a URL to your website, they’re a lot more inclined to trust you when they could if they’d stumbled upon you from another method. However, getting links on other sites is not about hope: it is also on your ranking.

Years past, the site that had the maximum keywords, the most hyperlinks, and also the keywords in their articles will sit in the #1 place. But, algorithms currently take supernatural or supernatural behavior under the account. This usually means that it is not sufficient to have a lot of connections — they need to be high-quality hyperlinks from trusted and well-known websites.

Thus, to find these fantastic links and enhance your rank, you’ll have to undergo a procedure called link construction.

This describes the practice of creating links to your website from different websites through manual activities. There are dozens and dozens of link building choices on the market! It is possible to request a connection, or you’ll be able to create good content that others wish to connect to.

If it’s possible to develop a lot of high-quality hyperlinks to your organization online, this may imply to search engines and sellers that they can trust you. This won’t just enhance your rank but also boost the quantity of traffic which comes to your website.

7. Responsive Web Design

To increase your small business on the internet, you might find it essential to make a mobile-optimized site or possibly an entirely mobile version of your website.

Mobile site design frequently involves installing specific code, which can make your site a lot easier to navigate on a cell phone or tablet computer. It’ll reduce unnecessary zooming or scrolling, and certainly will make it simpler for clients to get what they’re searching for — or perhaps earn a buy — out of their apparatus.

Developing a mobile version of your site, or employing reactive design to make sure your current content appears correctly on all apparatus, can raise your conversion rate radically.

When a shopper visits your website on their telephone and finds it simple to browse, they’re a lot more inclined to purchase from you than in a company that doesn’t have a mobile-friendly shop.

Benefits of Internet Marketing

1. Respond to internet testimonials: Get together with your clients and company buyers. Whether individuals leave testimonials on Google, Facebook, or a different station, react to all those testimonials. Thank users due to their favorable comments and assist users who had a negative encounter.
2. Evaluation website features: Construct a “constantly be analyzing” strategy, and you’re able to enhance conversion rates throughout your site. When you experiment with various copies on an agency page or fresh designs, you may use the information to make a better consumer experience.
3. Via keyword data in the PPC campaign, you can find new key phrases to a goal as part of your search engine optimization campaigns, which will be able to help you draw valuable visitors to your website.
4. Utilize video to increase communicating: A movie will help consumers of all backgrounds and experience levels know your company. Whether you’re attempting to describe precisely how a product works or the way the item assists, you may use a movie to describe the subject in a means which is logical for everybody.

How can I get started with internet advertising?

If you are searching to utilize digital marketing to help your business grow, it is vital to construct a good foundation for the plan.

Begin your electronic marketing strategy together with the next measures:

1. Determine what you would like to achieve with internet marketing, such as bringing in sales or leads.
2. Find out more about the channels open to your small business and the way they’d help attain those aims.
3. Compile study on your intended audience to narrow down your listing of stations farther.
4. Decide on the stations which align with your targets and give the maximum value.
5. Develop your plan for every station, in addition to your general policy.
6. Establish your aims and track their performance.
7. Quantify your results and create upgrades to increase performance.
8. With these measures, your company can construct a wise strategy for advertising and marketing your business across internet channels, whether you choose to utilize SEO, PPC, or a different approach.

Get professional Internet marketing help for your business

Online marketing is growing, constantly changing, and never staying the same. There are always new social media stations to research, added adjustments to Google’s algorithm, and also upgraded “best practices” for internet marketers. That means you could wonder how Internet advertising can assist your WordPress development company when nothing stays the same.

In this electronic era, you might discover that it’s hard to stay informed about the most recent internet advertising trends and just how much marketing and advertising expenses. As a busy small business owner, you’ve to do, and upgrading your site copy is not in your list of priorities.

We will be able to assist you in making sense of electronic advertising, and also get you to the ideal path to achievement. We’ve got the experience, know-how, and skilled staff to provide Internet advertising assistance in every conceivable manner — and we would like to utilize it to grow your enterprise.

Though it may seem like social media and search engines are the new big platforms on the Internet, email remains a classic as it is used by over 3.9 billion users in the world, with over 293 billion emails sent every day.

Factors Affecting Email Marketing

With the advancement of technology and digital marketing, you can now make use of email marketing to collect and mine your data. Though your goals or needs may differ based on your company, there are crucial factors that you have to monitor and track continuously. It is easy to lose track with the positive results of an Email Marketing campaign, but in the middle of all this, you have to remember that data and analytics are crucial to attaining long-term success.

Advanced features have made it possible to track your critical success factors easily, so you no longer have to worry about this respect. Nonetheless, you still have to familiarise yourself with what each factor refers to and what exactly you are aiming for in the quantitative aspect. This way, you can set your sights on the proper goals and take appropriate action to reach them. Let us examine the major factors affecting email marketing campaigns:

1. Subscriber Count

Similar to traditional mailing lists, the success of your marketing efforts relies heavily on the number of people you have in your subscriber list. The more subscribers you have, the higher the possibility of getting more conversions and thus increasing your conversion rate.

Make sure to keep track of your subscriber list at all times, and continue growing your list to reach more and more people. If your list is getting smaller much faster than it is growing, then you have to come up with other acquisition strategies.

2. Delivery Rate

Your email delivery rate measures the number of emails you send that is successfully delivered to the respective recipients. Naturally, you want to have a high delivery rate, ideally above 90%, to increase exposure and the possibility of people clicking or opening the email. Delivery failure can be attributed to many reasons, with one of them possibly being the infrastructure of your email service provider (ESP).

3. Open Rate

As its name suggests, your open rate refers to the rate at which people open your emails. Having an extensive subscriber list will be of no use if your recipients delete your email without opening it or checking its content. There are several ways that you can increase your open rate, but one of the biggest things you have to remember is to be creative!

Try to have an eye-catching title that interests the people and piques their curiosity. Make sure you do not give away everything, but at the same time, you still want your recipient to understand what to expect from opening the email. Another thing to remember is to make your content valuable and try not to sound too uptight so you can still build a connection with your readers.

Having great content will encourage people to open your emails in the future as they become more excited to see what else you have in store the next time. Having poor content, on the other hand, may probe them to unsubscribe or avoid opening your emails in the future. 

4. Bounce Rate

The bounce rate is the number of times emails come back or do not reach the recipient for several reasons. Email bounces may be classified as a soft bounce or a hard bounce depending on the basis for the failed delivery. Temporary difficulties arising from issues like a server problem or full inbox may cause a soft bounce, but non-existent email addresses will lead to a hard bounce.

As much as possible, you want to have a low bounce rate and ensure that all your emails go through and reach the respective recipients.

5. Conversion Rate

It is one thing to send people an email, and another thing for them to click it. Apart from these two things, however, the ultimate goal is to get the people to accept or purchase whatever it is you are offering. Mainly, you want to measure how many people “convert” out of the total number of recipients.

Having a high conversion rate is an important KPIs for a successful campaign. The number of conversions you get directly correlates to your revenues, so if you are not getting a satisfactory conversion rate, you may want to recheck your offer and try to see what may be causing the low rate. 

6. Lifetime Value per Email

When your subscriber list is filled with thousands and thousands of people, you may think that it is enough to boost your sales. While it is true that reaching more people will increase your chances of getting more revenue, the same may not be said if you only have one-time customers, rather than those who stay loyal to your company.

The customer lifetime value (CLV) or lifetime customer value (LCV) estimates the net profit that you can get from your relationship with a single customer. Knowing this will give you an idea of how customers perceive your brand and how satisfied they are with your company.

One-time purchases from thousands of people may equate to colossal revenue, but imagine how much more you will get if your current customer base, along with new subscribers, continuously purchases from you. The effect will be exponential since you are getting both your current and new subscribers to purchase from you consistently.

7. Email Marketing ROI

Your return on investment (ROI) refers to the revenues you get from every email you send, while already factoring in the expenses you may have incurred. Aside from your ROI, you can also look into your effective cost per mile (eCPM) rate, which calculates the earnings you get for every 1000 emails. This factor gives you a broader idea of how your campaign is doing.

Key Factors in Successful Email Marketing Campaigns

In this day and age, digital marketing methods like social media marketing and mobile marketing seem to be at the forefront of advertising. Email Marketing, however, continues to be heavily used and can have significant effects on your returns if done right. To see if you are making use of your strategy correctly, you can look into some of the critical factors of successful email marketing campaigns.

1. Audience Permission

Although you want to be able to grow your subscriber list at all times, you still have to make sure you get your audience’s permission. Never send an email to someone who has not subscribed to your online mailing list. As for subscribers with low engagement with your company, you can also opt not to send them emails if your data shows that they have never clicked nor opened a single email you sent.

2. Valuable Content

Though marketing strategies will be needed to get your customers to click and open your email, the content will be the ultimate deciding factor. You have to make sure you not only give valuable information but also give the content that people subscribed to in the first place. In the same vein, maintain consistency in the visual aspect of your content so you can build a brand identity that will help customers make the association in the future.

3. Segmentation

As a business, you need to delineate your target market and identify its characteristics properly. If you do not segment your audience and send the same email to all of your subscribers, you are at risk of losing the subscribers who do not fit the consumer segment of your latest email.

4. Strategic Timing

Timing is crucial in attaining your desired metrics and imparting a positive brand image to your recipients. Potential customers want to see consistency and receive your emails at the same frequency. If you commit to sending a weekly newsletter, do not skip on three weeks to suddenly convert to a monthly system. Doing so may lead to distrust and negative impressions on the part of your customers.

5. Deliverability

You can have the best content and brand, but if you are unable to deliver the email to the inbox of your subscribers, then it will be of no use. At times, you might find that your emails often bounce or get sent to the spam folder, causing your metrics to fall beyond your success indicators.

If you have issues with your delivery rate, this may be caused by problems with your email’s infrastructure, the system that sends your emails, or with the content of your newsletter. If your subscribers are not satisfied with your offers, they may flag your future emails as spam to prevent seeing them.

6. Test

As much as possible, try to test out your strategies or plans before executing them, so you can make sure that you can maximise the benefits when you do the real thing. You can make use of A/B testing on different aspects like the subject title or content, and then measure the level of the metrics you are using. Through experimenting, you will be able to determine the best campaign to use for your subscribers.

Email marketing may seem like a thing of the past, but it continues to thrive in today’s competitive market. Email marketing happens to be one of the most effective ways to reach out for guest post service. There are many  other potential opportunities with this platform, especially when it comes to data mining and analytics. At the same time, the number of people using emails has not stagnated in any way, indicating the broad market and reach that you can tap into as long as you properly make use of email marketing!

And one of the most effective ways is …. content marketing. Another way to say, it can be the most cost-effective of all types of marketing strategies for your small business.

Do you know a bottle of Coca-Cola and a McDonald’s hamburger have in common? They usually go together. And does it work? Yeah, it’s the most best selling F&B in the world all the time. So does it work with small businesses and content marketing? Time to jump into the game now.

My advice is if you plan to work on a content, you should not be spending huge amounts of money on creating it but instead you should be creating huge amounts of content by investing more time and effort.

The big businesses normally spend a lot of money on content marketing in Vietnam, but as a small business you don’t have to do that! There are always more ways to produce the content marketing ideas with a low budget.

And we are going to share it with you right now.

Content marketing can be any type: blog posts, beautiful photos, videos, vlogs….you name it. It’s the one you post online for your followers or potential customers to interact, share, like and connect. And the fact that content marketing is a driving force behind sales.

You may wonder why?

Because the right content attracts customer’s attention and also makes your brand memorable. It is a huge component in your marketing strategy that helps you to build brand awareness.

By making an in-depth connection with your viewers or readers, when the customer needs to buy a product or services, your company is the one they think about first.

Let’s check out 9 best tips for your content marketing

1. Create a Blog

This is a long-term marketing tactic and effective. The cost? Lot of time and effort creating solid and engaging blog posts that your potential customers find valuable. Blog remember the blog posts must solve problems for your readers, it should be creatively written including photographs, videos. It must be easy to share and well-connected.

If you don’t have experience in writing a blog, there is plenty of sourcing by reading popular and successful blogs of your competitors and related niches. If you decide to write and maintain a blog yourself, or even if you choose to use contracted writers, you will still need to come up with topic ideas for the blog. You have to commit and be consistent and regular with your publishing and there are many resources and tools that can help you make this job easier, this is essential and the only thing it will cost for this is your time.

There are some sites like Buzzsumo that you can find the most trending topic for your blog ideas in your niches.

Blogs are a good way that can help answer questions like an in-depth FAQ section for your potential customers and the best content marketing tactics where you can easily connect and interact with your audience. They can also help to create brand awareness and share with customers what your company mission is about.

Whether you are using WordPress, Squarespace, Blogger, Hpage, Wix …. it’s really easy to create a blog section. What you need to do is create a subdomain for your blog like thebusiness.com/blogs. Then it will be easy to locate all of your blogs there and they won’t interfere with your website. It will also make posting the articles easier and more organized.

2. Social media

In the digital world, many businesses use social media as a key factor for marketing. By posting on social media at least once a week takes a small amount of time of your week, but the results are incredible!

By sharing your contents in different platforms of social media are a great way to connect to your audiences.

As I have shared with you in the previous section, after you finish your blog posts, why not use your social media channels to share it? If you have a solid content, you will surprise by the amount of people read and reshare it.

Here are examples of types of content that you can post:

• User generated content
• Live streams
• Infographics
• Customer testimonials
• How to do photos/videos/articles

But there is also another way upside down. There are many different types of social media platforms out there and you cannot be on every platform, I don’t say you can do it but you know, it’s like a famous restaurant usually the one that serves one type of food. Here is some tips:

• Research and find out where your audience is usually hanging out on social media, and pick the top two platforms to establish your presence.
• Create the post to follow up the trending social media. The point is setting the connection with your audience.
• Connect with your customers – use surveys and quizzes; feature customers in your posts and maybe award them for the right answer, it can be the newest clothings of your brands, a new type of chocolates, anything in your niches. Remember the more you give the more you receive.

Also Read – Digital Marketing Strategies: Enhance Online Presence

3. User Generated Content

Do you remember when Coca Cola brought out their personalized coke bottles, every corner of the world went crazy for them. And you see everywhere when people drink the coke with the name if they tag in it, a successful “Shake a coke” campaign.

Not only stop there, the customers were asked to share pictures of themselves having and enjoying the coke with their personal name in it on the social media

And it turns out? Coca Cola’s customers are involved in the role of advertiser.

User Generated Content is defined as any type of content that has been created and posted in social media platforms by unpaid contributors or other way to say, your followers. The content here can by anything like pictures, videos, tweets, blog posts, stories, snap ..everything is created by your fan or followers and is created because they wanted it not because they have to do it.

How can you encourage your followers to create content for your service or products:

Let me give you some ideas to start:

• Create a contest. People always love contests especially when they know they can win something. A free give away contest is always a good place to start.
• Let your followers know that you want to use their content. People love it when brands reply to them or use their photos! The first step here is to find a relevant photo or piece of content posted by one of your followers. Repost it on your channel and later on tell other followers that they could see their content reposted too. By this way the followers will be excited for the chance to get features on their favorite brand.
• Ask your fan to share their day or create a fun hashtag around a day of the week to get followers excited about sharing content.

As you can see, it’s not that hard right ?

Airbnb wants you to be inspired when you travel with your kids by simply taking pictures of your kids bed while travelling. Is that super cool when the travelling community likes and comments on your stories?  It’s a win-win situation for Aribnb and their followers now because they are free to use this content as long as they give credit to the original content creator or their followers.

Keep in mind that you may receive many contributors’ content and you need to spend time to classify the quality content to post to your channels.

4. Client Testimonials

Customer testimonials are references from satisfied buyers after the use of your services or products. These are sometimes paid endorsements, as known with influencer marketing. But it is more often which are given by happy customers, voluntarily or upon a company’s request.

This is one of content marketing ideas that you don’t need to invest a lot of time and energy in and your only job is to encourage people to give references to your products or brand.

Combining it with good relevant content can help buyers more confident in their buyer decision and ultimately turn them to a buyer.

Advice: Don’t be shy when asking for a review from your customer

Customers know that reviews help you develop your business and if especially if they have a good experience they are very happy to do it for you.

Many years ago, brands could divert your eyes from any negative press. But nowadays with the development of digital marketing it’s totally a game changer.

Yes there will be some point you receive a bad review. Not every business is perfect and you can’t make everyone happy all the time.

When bad reviews occur, make sure to handle them with care. Ask customers gental what went wrong , how can you make it better or anyway to fix it. If the customer sees the scenery from you, you can make unhappy customers turn to your loyal customer.

5. Incorporate Video

You probably are thinking that video is the most expensive way to do in terms of content marketing ideas. Let’s think again! It’s so easy to put together a short video or interview that is beneficial to your customers. Product videos can help your customer learn about your products or services in the most efficient way. It can encourage your customers to spend more time on your website, which can help increase your search presence.

According to an Animoto study, four times as many consumers are likely to spend time watching a video about a product than read about it, and one in four consumers lose interest in a company if it doesn’t have video.

One of the quickest and easiest ways to incorporate video onto your website is by embedding a link to a YouTube or Vimeo video. This method gives you the benefits of unlimited video length, as well as increased exposure, uploading your videos to a site like YouTube prior to embedding will make your content accessible to the worldwide audience of 2 billion users.

Here are some great tips to increase the engagement of your videos to the customers:

• Introduce yourself: Have a brief introduction about you and what you are doing. As long as the customers see that real people are behind a brand, you can increase faiths with your products or services.
• Show your new products/services: You can show photos of your products but a video can show every angle as well as how to use your product, it’s somehow increase the imagination and feeling of your buyers

6. Email Marketing

Do you know that small business owners often assume that small business email marketing isn’t work and email marketing just for the big guys only ?

And they’re wrong !!

One of the biggest mistakes that many small businesses make with email marketing is not getting started with investing in building the customers email list at the early stage. Customers usually provide their emails to brands they trust and it takes not always easy to have customer email information. For small businesses, using email marketing is one of the most cost-effective marketing strategies.

According to the Direct Marketing Association, email marketing is frequently cited as the most lucrative form of digital marketing boasting an ROI of 4300 percent return on investment (ROI) for businesses in the United States.

The reason is because email marketing is super easy to manage, you have totally full control and allows you to connect straight with your customers.

Getting people to click through is really critical because it can impact your search engine rate and higher rankings tell searchers that you are a credible source for information for the customers when they are searching the products

7. Utilize Hashtags

If you see the sign (#) you may think it is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes to social media: meet the hashtag. Nowadays the hashtag is not a new trend on social media anymore. But if you’re new to the social media world, hashtags are something that you definitely have to know.

Hashtags help increase your social media presence as they make your content viewable by anyone who has an interest in your hashtag not only the one is  your followers. Hashtags can help you build a better branding or increase your brand awareness, some followers can even hashtags your slogan or even your brand in some specific posts . If you participate in high-traffic conversation by discovering the biggest trending topics, it can help you to increase a great visibility to your business. The more your visibility of your brand the more easier for the potential follower connecting with you easier.

One of the great things of hashtags is totally free, the only thing you need to invest is to discover which hashtags are trending for your industry. You should also pick niche hashtags that are trending but not so popular that you post will get lost.

As you see your followers start to increase, it’s time for you to make your own hashtag! This is a great idea if you are running a contest or building your brand awareness.

8. Behind the scenes stories

People love to get a look at the inner workings of a business! Especially if they are your followers. The followers can easier to understand deeply about the company stories, company people and  this is your chance to show them things behind the scenes how a day, how the making process of your new products work.

Do you know just simply by giving customers an exclusive inside look can help your brand to gain trust. It’s the fun content that you and your employees can create together to drive customer interactions.

With the existence of social media platform, behind the scenes can be easier than ever, just simply capturing your teamwork process and pressing the button the “story” section of Facebook, Instagram..you name it. With the special feature of stories in social media, by only 24 hours, if you make a mistake you can easily know and fix it and it is easy to interact with the customer as they can chat with your stories through messages either they “like” or “hate” it.

And if you end up creating some hot content, save them forever as it can be your branding highlight stories!

Stories can be a combined text, animation, short video.. it’s never easy like that for you to be creative as much as you can.

There are some ideas that you can use for your behind the scene stories:

• Share the moment when your team are working to creating the new products
• Share how the teams are making jokes when they work together.
• Share insider tricks and tips of the new products.

This donut shop has Instagram highlights about how some of their donuts are made. They show the whole process from start to finish about how they make the dough, fillings, and toppings as well as what ingredients they use and where they come from! Since they use all local ingredients this would probably convince some people to try out their donuts. In their highlight they also use humor and playful videos to engage customers.

Telling people something about your business is often effective. But showing them truly works wonders!

9. Make A Great Content

We saved the best for last one on our list of low budget content marketing in Vietnam ideas is simply to produce the best and great content ultimately! There is always the right to say content is the king in terms of digital marketing .

Every single content that you post on social media or send in an email is a reflection of your brand or company, where it’s a beautiful image, a video or a long text. You should aim to only produce the highest quality content to be pushed out to your followers, subscribers and customers. Always be hard to yourself about the post, analyst and update content daily. Content marketing in Vietnam is also a good country for your outsourcing content marketing agency.

Last but not least, our last advice to you, quality over quantity!